The A to Z of Alcohol-Free Drinkers
From the alc-free sober pioneer to the zebra striper, which one are you?
Have you given up booze for the long-term? Are you sober curious? A weekday non-alc drinker or a sipper of alc and non alc in the same evening? The more we speak to people who’ve picked up one of our drinks, the more we’re reminded what a varied and wonderful party we’re part of and the more we’re inspired to make drinks that are as unique and characterful as the people who drink them.
So when it comes to the different to 0% drinkers, which one are you? And have we missed any?


Alc-Free Sober Pioneer
She came, she drank and she never went back. She's a bona-fide non alc-er on a mission to share the love with all her friends and family. She’ll bring a 0% tipple that’s for sharing and challenge you think a little differently about what it is ‘to not drink’
Book Ender
Because every story should have a killer beginner and an end, our book ender starts and finishes each night with an alcohol-free drink. It makes the moments more memorable and means the party doesn’t stop because you’ve put your boozy drink down.
Cocktail Crafter
He’s part scientist, part artist who’s sunk a cocktail or two in the past. Now he loves experimenting with flavour and surprising his guests with new drinks that come without the boozy mess (but taste just as good).
Designated Driver
We’ve all been this one. But sensible behind the wheel doesn’t mean sensible on the dancefloor if you have the right attitude and non-alc alternatives to fuel you. It used to be the short straw, but is designator driver becoming the new life and soul?
Healthy Hedonist
His body is a temple and a vehicle for fun. He wants no nasties, no sugar, no alc, big nights out AND to feel fresh for his morning-after run. This guy is ALL IN. Who says you can’t have it all?
Hostess with the Most-ess
She’s a dinner party queen who loves the ritual of making a drink for her guests and pairing it with food. She’s realised when you top and tail the night with non alc G&Ts and cocktails the chat is better and the small talk still carries on until the wee hours without ruining the next day. If she is hosting, say yes.
Preggers, but still at the party
She’s pregnant but don’t rule her out of the party. She is proof you don’t need booze to be the life and soul but soda ain’t the answer for this belly dancer!
Sober Curious
He’s on the fence about this non alc lark. He knows it’s good for him and hates the hangover but not sure if he’s ready to take the leap. Maybe he just needs an alc free drink that’s good enough to persuade him. (Pssst. Over here!)
Weekday Warrior
He’s more health conscious than he used to be and has given up the weekday boozing. He likes the clarity it brings him on busy workdays. At the weekend he’ll unwind with a beer or a big red but Mondays are always tackled with a clear head.
Zebra Striper
She a frictionless freestyler, alternating between alc and non alc in the same evening for a clearer head a zero FOMO. Complete abstinence isn’t her jam but cutting back on the booze is a life and health upgrade and she wears her stripes well.
Whoever you are, you can find yourself a delicious tipple within our range of non-alc ready to drink cans and delicious 0% botanical blends.
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